Brand & Product Marketing
A Connected Solution from Connectbeam
How can brand and product marketing departments use Connectbeam to respond to the explosion of user-generated content and brand conversations on the Web?
The online conversations about your product and your brand that customers have on the web are a new element in marketing. Your customers now have more control over your brand and the position of your products than ever before, and this trend is increasing. Customers are even becoming an important new source of product innovation and evolution.
Connectbeam gives your marketing teams an effective new way to meet this changing market landscape.
- As team members monitor open source information that emerges on the Web, they use Connectbeam Social Bookmarking & Tagging to gather important links.
- Working in Social Networks, they employ tags to 'mash-up' information from many sources and assess its importance.
- Team members use Connectbeam Related Tags and Related Users to find colleagues from other departments who are tracking trends critical to product or brand marketing.
- Because Connectbeam Social Search allows them to bring together information from blogs and other sites on the Web with information they find via enterprise search, they develop both critical perspective and the ability to respond quickly to rapid changes in customer trends and opinions worldwide.
Data Sheets:
Spotlight Connect for SharePointTM
Whitepaper:
Unleashing Collective Intelligence
